Kat McDonald
Screen%2BShot%2B2018-02-26%2Bat%2B10.48.06%2BPM.jpg

State of Jazz

State of Jazz

Screen+Shot+2018-02-26+at+10.48.06+PM.png
 
Screen+Shot+2018-02-26+at+10.38.10+PM.png

Jazz isn’t dead?

An immersive music experience that will let you travel back in time while also being forward into the future.


Art Direction/Creative Concept. Branding. Digital Animation. Printed Posters and Pamphlet Design. Signage Design.

 

all that jazz

This exhibition will advance your understanding of jazz. All five senses will experience the music. Feel the true expression of jazz. Start from the bottom floor and walk your way through history and different genres.

This project was a way to make Jazz seem more interesting to a younger audience. I wanted to create an exhibition that was not only educational, but instagram-able. Every floor has a motion piece projected on the wall, followed by something for each sense to react to.

 
Screen+Shot+2018-02-26+at+10.18.55+PM.png