JOHN HICKENLOOPER FOR U.S. SENATE
John Hickenlooper is a democratic politician, who ran for Colorado State Senate against Cory Gardner in 2020 (and won!)
It was of the utmost importance that his brand represented his authentic self.
Dissecting the current branding, wecreated a tone of voice through design motifs, language guidance, and an overview of templates for each platform.
Agency
Precision Strategies
Role
Art Director/Graphic Designer
Client
John Hickenlooper
Year
2020
Most votes for Senate in CO history
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1 of 2 red-to-blue Senate flips in 2020
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Most votes for Senate in CO history ⋆ 1 of 2 red-to-blue Senate flips in 2020 ⋆
College students were prime mobilization targets for Hickenlooper.
Designed to look like a festival poster and album art, we alluded to Hickenlooper’s love for music while making posters that would engage with college students.
We worked with FlyteDesk to engage campus social media influencers and to buy print and out-of-home ads on campuses.
