Sing 2
The team was tasked to market the Sing 2 through a first-to-market TikTok Approach. Our interactive approach championed what’s at the heart of this film and the heart of TikTok as a platform… and fans couldn’t help but sing along. Invited fans into the world of Sing 2 through comedic clips, on-trend memes, and musical moments.
Client
Universal Pictures
Year
2021
Agency
GLOW Agency
Role
Art Director
754.1k New Followers
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9.6M Engagements
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195.7M Video Views
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754.1k New Followers ⋆ 9.6M Engagements ⋆ 195.7M Video Views ⋆
Sing Along
Our interactive approach championed what’s at the heart of this film and the heart of TikTok as a platform… and fans couldn’t help but sing along. Invited fans into the world of Sing 2 through comedic clips, on-trend memes, and musical moments.
Star Power
Showcased our star-studded cast with unique custom content that sparked fan excitement pre and post-premiere.
