Westminster Kennel Club

The team provided topdog social coverage, modernized the brand, recruited a younger audience, and delivered a 360-degree view of the 147th Westminster Kennel Club Dog Show, with an 84% YoY engagement rate increase, by celebrating the beautiful canines and the illustrious organization.

Client
Westminster Dog Show

Year
2021-2023

Agency
GLOW Agency

Role
Senior Art Director

27M Impressions

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2.6M Engagements

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9.7M Video Views

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27M Impressions ⋆ 2.6M Engagements ⋆ 9.7M Video Views ⋆

Modernized Branding

Partnerships.

360-degree Show Coverage.